Timeline Summer 2023 (in-progress)

Organization Peggy

My Role User Research, Experience Design, Interface Design, Visual Design

Tools Figma, Illustrator

01 | Problem

Small businesses and personal users often struggle to create effective marketing campaigns due to limited resources and lack of expertise. They cannot afford the services of expensive ad agencies or marketers. Peggy aims to solve this problem by providing AI-generated marketing briefs that help these users save time and money while still achieving their business goals.

02 | Process

💭 Brainstorm

As a UX designer working on Peggy, my first step was to understand the needs of the target users and brainstorm potential features and solutions. I defined the user requirements and explored different ideas through wireframes.

🔎 Research

To gain deeper insights and refine the designs, I conducted user interviews with both personal users and small business owners. These interviews helped me understand the challenges they face in creating marketing campaigns and identify the specific features that would support their needs.

✏️ Iterate

Based on the insights from user research and feedback from the team, I iterated on the initial wireframes and made revisions to improve the user experience. I created wireframes that incorporated the identified features and addressed the pain points of the target users.

03 | User Research

Method:

45 min virtual interviews

X personal users & X small business owners

Goal

1. Understand the challenges faced by personal users and small businesses in creating marketing campaigns.
2. Identify the specific features and information they need from Peggy to effectively reach their target audience.

Key Questions‍

• What are the biggest challenges you face when creating marketing campaigns?
• How do you currently approach marketing your products or services?
• What information or assistance would be most helpful to you in creating effective marketing campaigns?

Insights

👤 Personal Users

• Lack of marketing expertise and resources • Desire for clear guidance and suggestions for targeting their desired audience • Need for social media campaign ideas and strategies

"I'm not sure how to reach the right people with my product."

04 | Design

🏢 Small Business Owners

• Limited budgets for marketing • Difficulty in creating compelling marketing briefs • Need for assistance in identifying the target market and crafting effective messaging

"I want to know how to best reach my target audience without spending too much time or money.”

<aside> 🛠 (design and write-up still in-progress)

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